Audi Brussels — “Some call it work.” This campaign activates the external target groups for recruiting new staff but also strengthen the identification of the current employees of Audi Brussels.

Client: Audi
Agency: BBC
Role: Art Director
State: Concept

Phase 1 is about the transition of Audi Brussels to prepare for the production of the Audi e-tron, which will start in 2018. Until then the car can be shown. So we showed what it stands for.
Phase 2 focusses on the employees actually being part of the production process of the Audi e-tron. From now on the new car can be shown.