The Cultivist — The Cultivist is a private member’s club that offers seamless access to every aspect of the art world.

Client: The Cultivist
Agency: Self initiated
Role: Art Director
State: Concept

This app concept is based on 4 key moments in the user experience.
Each moment has its own unique features.


Whenever the application is randomly openend, without the intention of planning a specific trip.

Functionality preview: Discover weekly or monthly lists of events. This functionality can also work in combination with email marketing. / Browse through artwork. / Discover museums and events by browsing through a gallery of artwork. / Discover events and museums based on your location, time or just be surprised.
Before the visit.

Browse events and museums with the intention to plan a trip.

Functionality preview: Plan a trip by adding museums or events to your private wishlist. / Indicate must-sees and let the app point you in the right direction (spoken or visually). / Detailed information on the museum/event through text, audio or video. / Special request form directly communicated to the museum.
During the visit.

Bring a second dimension to your trip. Location-based & interactive features like video, audio, text, AR.

Functionality preview: Route suggestion by must-sees or interests. / Detailed information about the artwork or artist based on your location in the museum, or at the event — by text, audio or video.* / Receive more information by taking a picture of the artwork. / Surprise me: the app suggests something that is out of your comfort zone.
After the visit.

Everything to relive the best moments in your cultural past.

Functionality preview: Journal: this shows your timeline of past visits, artwork you added to your favorites and pictures you took. / Assemble your own museum. / Relive the moment. / Share with other Cultivist members.