Emotion is how you
will be remembered.

Client: PioneerDJ      Agency: Wunderman Thompson Antwerp     Role: Concept and design

Its not just what you show or tell, but how you make people feel. Understanding that PioneerDJ’s target audience is a totally different breath, made me understand that this blog, can’t just be a any blog. This people live at night, when most of us sleep, they get up when we get home from work and they listen to music, most of us have never heart about. I went a little bit further with this one. The beauty and the content is here, but their is a lot more we can bring to the table to make people feel really at home.
PDJF
darkmodequick

SWITCH BETWEEN MANUAL OR AUTO DARKMODE AND LIGHTMODE

We know our audience lives at night. And with the introduction of dark mode in different operation systems, it is posible for to us detect whether the user has dark mode enabled.

PDJD

PLAY THEIR SOUND
BE AUTHENTIC

BE REAL

We are making this for people, people who live for or by their love for music. Therefore we try to show as much people as we can and avoid to show non-living objects. We want them to feel at home, we want them to breath in the energy, we want them to be part of the experience. This enforced by technological elements that make it even bigger, more impressive, smarter.

PDJE