Client: PioneerDJ Agency: Wunderman Thompson Antwerp Role: Concept and design
Musicians are known to express themselves through song and melody to convey how they’re feeling in life, which allows listeners to relate in the music. Music prompts people in every culture around the world to dance and express how they feel with movement. Every highlighted article is linked to a related tracklist.
This blog will only use genuine images, the documentation of something real and actual. When inspiring people, you have to show that you are serious about it. Show the lifestyle, the movement, the vibrant atmosphere, the imperfect expressions of people and the excitement they are going through. Be genuine and connect with your audience.
From the moment you listen to music, you encounter an unwavering wave of emotion. It’s not always possible to turn up the volume. But it is possible to hear music when you don’t hear it through your ears, there are other ways for your brain to understand music. While everyone can feel vibrations from a speaker, such vibrations can also be shown when no sound is hearable. By showing the waves of an equalizer. We show the sound of the music in a different way.
We know our audience lives at night. And with the introduction of dark mode in different operation systems, it is posible for to us detect whether the user has dark mode enabled.
We are making this for people, people who live for or by their love for music. Therefore we try to show as much people as we can and avoid to show non-living objects. We want them to feel at home, we want them to breath in the energy, we want them to be part of the experience. This enforced by technological elements that make it even bigger, more impressive, smarter.