Room for Talent.

Client: Gyproc      Agency: BBC    Role: Concept

Gyproc’s Employee Value Proposition is based on 3 key themes: inclusivity, solidarity, and personal growth. In short, room for talent. No better way to makes this EVP tangible then bring it to life. I worked on this concept together with Arne Knapen. We came up with a lot of concepts for Gyproc but this was the clear winner. All credits go to BBC and especially Kristope Swaans to bring this concept to life.