Client: Telenet Agency: Wunderman Thompson Antwerp Role: Concept
YUGO is Telenet’s offer for the millenials and digital savvies that are constantly switching between screens and platforms for their entertainment. As part of this product launch we created interactive shopping windows for two of their main flagship stores. The installation translates in physical form what the product stands for. Whatever screen you are watching your content moves along with you, wherever you go.
At a time when customers tend to browse online rather than head to a physical shop, it’s a real obstacle for retailers to tempt shoppers into store. But interactive window displays have the power to draw crowds, all intrigued by the technology. Once they’re outside the store, excited by what they’ve experienced, it makes sense that they’ll want to step inside and see what’s in store.