Creating — future vision for digital and physical
innovative experiences, products and services people love.

PioneerDJ’s blog, can’t be just any blog. This is for the people who live at night, when most of us sleep, who get up when we get home from work and who listen to music, most of us have never heart about. I went a little bit further with this one. The beauty and the content is here, but there’s a lot more we can bring to the table to make people feel really at home.

Client: Pioneer DJ
Agency: Wunderman Thompson
Role: Concept and design
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My Color Passport is your digital color coach that’s always by your side, wherever you go. Packed with daily color news, trends, tips and offers for your color type.

Client: Color Passport
Agency: Flowpilots
Role: Concept and design
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Thanks to Phub’d! by Telenet, you can make special moments together truly sociable again. With family or friends. Without your smartphone. Because whoever unlocks his or her smartphone first is Phub’d!

Client: Telenet
Agency: Wunderman Thompson
Role: Design direction
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Samsonite launched its first global integrated advertising campaign “Born to Go”. The campaign marks a new brand identity for the world-renowned travel brand.

Client: Samsonite
Agency: Wunderman Thompson Antwerp
Role: Concept design & direction – global pitch
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Interactive shopping windows for the Telenet flagship stores in Antwerp and Ghent. Using custom tracking to display content that follow you wherever you go.

Client: Telenet
Agency: Wunderman Thompson
Role: Concept & design direction
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Event marketing in B2B: from booth to brand experience. Stories are a powerful tool in marketing. But when those stories come to life is when you make real impact. To promote Thermo King’s presence at the crucial IAA Commercial Vehicles fair, we created a concept that turned into an all-encompassing brand experience. Starting from an existing booth design, we decided to not put products, but an idea at the center. The idea of a city of the future. A place where business and people thrive together. A place that focuses on comfort, sustainability and well-being.

Client: ThermoKing Europe
Agency: BBC
Role: Concept
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Shopping windows and instore experience for the newly launched Telenet product, Yugo. A new television experience heavily aimed at a young audience.

Client: Telenet
Agency: Wunderman Thompson
Role: Concept & design direction
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The Cultivist is the world’s only global arts club offering uniquely privileged access to every aspect of the art world, ensuring your journey through art is always effortless and enriching. Through personal service and tailored, educational experiences, they help you deepen your appreciation of the art that matters most to you.

Client: The Cultivist
Agency: Self initiated
Role: Concept & design direction
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Telenet opened a hotline to hell, by activating the number of the beast: 666. Everyone who called this mythical number, got a riddle from Satan himself. If you found the answer, you discovered a secret TV-channel. And if you were brave enough to push the red button on your remote you unleashed free scary movies on your TV. This ‘easter egg’ or should we say ‘Halloween egg’ campaign was launched on social media and on the Telenet tv-homescreen.

Client: Telenet
Agency: Wunderman Thompson
Role: Design direction
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Pentair Pole Position — Making an industrial cable’s birthday sexy? Celebrating 40 years of self-regulating technology? Don’t look back. Celebrate the future: connect with your target audiences by organizing an online racing game along with the start of the ground-breaking electric FIA Formula E season. Fun. Electrifying. Global. Online. And highly effective.

Client: Pentair
Agency: BBC NV
Role: Concept & concept design | art direction
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Make your Mark invites you to create a shoe with your very own sole: as unique as you are, with your design DNA. With every step you take it will make your mark on earth, on a pavement on a rainy day, in snow, in mud, in sand, in concrete, in dust. Wherever you go, wherever you stand. Stand out. Step forward. Make your steps yours and yours alone. Who knows where they will take you – or others.

Client: Self initiated
Agency: Self initiated
Role: Self initiated
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Rethinking and optimizing the Telenet retail experience from flow to every interaction. Future shops will be optimized to serve the customer during their shopping journey, whether it be at the beginning to inspire for a future purchase, at the middle to better inform a purchase or at the end for the actual purchase.

Client: Telenet
Agency: Wunderman Thompson Antwerp
Role: Concept & design direction
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Home-to-home travel partner. Cockpit — your home-to-home travel partner and in-flight-entertainment app. An app that ensures that all your travel needs are taken care of. In-flight and on-ground.

Client: Self initiated
Agency: Self initiated
Role: idea | concept design | service design | product design
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The Cultivist is the world’s only global arts club offering uniquely privileged access to every aspect of the art world, ensuring your journey through art is always effortless and enriching. Through personal service and tailored, educational experiences, they help you deepen your appreciation of the art that matters most to you.

Client: Reynders Label printing
Agency: BBC NV
Role: Concept design | art direction
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The functionality of the app is double: nutritional information and food pairing tips. However, the point of access is always the same: you starts with the beer that you want to discover. Consumers can follow friends, track brands, and be surprised each time they open the app.

Client: Brewers of Europe
Agency: Prophets
Role: concept design
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Telenet is relaunching Play, so many top series to become fan of. But from which one first? Wunderman Antwerp extends the PLAY feeling in an interactive window, push the button and discover for yourself which series suits you.

Client: Telenet
Agency: Wunderman Thompson
Role: Concept design
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Creating a clear space for each technology with this branding concept for Thermo King.
 Full case later this year.

Client: Thermo King
Agency: BBC NV
Role: Concept design | art direction
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Branding and webdesign for Pentair Senz, a new generation of underfloor heating thermostat. A real designer thermostat whom deserves a beautiful branding.

Client: Pentair
Agency: BBC NV
Role: Concept design | art direction
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What is #trends? — #trends is a place for people to discover and buy all of what is trending and hyped in fashion on the social web. — We scan the social web to see which products are most mentioned, anticipated , hyped, liked and shared. And offer those products for sale inside the application.

Client: Self initiated
Agency: Self initiated
Role: Concept and design
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OM Partner — Corporate concept for OM Partners. Supply change OMP+ for SAP: quite the difference. OMP+ is aimed at reducing logistic costs and throughput times, at improving delivery reliability and customer satisfaction.

Client: OM Partners
Agency: BBC
Role: Art Direction
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The Soudal Group is the largest independent European manufacturer of sealants, adhesives and polyurethane foams for professional and private users. The Universal Windows 10 app allows sales reps throughout Europe to consult the product range, customer details, sales history and to create new sales orders.

Client: Soudal
Agency: Flow Pilots
Role: Art Direction
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Rebranding Van Genechten packaging. Everything was rebranded from the ground-up, except, the logo :-). What made it pretty hard to come up with a style that both, suited the classic logo with heritage and a new modern style that was rushing through the company.

Client: Van Genechten Packaging
Agency: BBC
Role: Art Direction
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Concept and design for the Winter in Antwerp app. Winter in Antwerp will be more magical than ever! Antwerp will welcome you in an enchanting winter setting. An ice-skating rink with a starry sky, a magical winter forest. Use the Antwerp Winter app and let us guide you throughout the city and enjoy a wonderful day in wintery Antwerp with your family or friends.

Client: City of Antwerp
Agency: Flow Pilots
Role: Art Direction
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